A M Devendranath

A M Devendranath

Vice President, Feedback Consulting

A M Devendranath is a key member of the Management Council at Feedback Consulting. He heads Energy and Metals Division in Feedback comprising of Power, Oil & Gas, Renewables, Electricals and Electronics, Metals, Mining and AC & R practices. He has advised a host of Indian and international corporations in Power Generation, Transmission & Distribution Technologies, Biomass Power, Distributed Power Plants, Wind Energy, Energy from Municipal Solid Waste, Solar PV, Solar Water Heaters, Energy Efficiency Technologies, Electric Vehicles, to name a few areas.

He leads a team of twenty five consultants, who are experienced in the areas of strategic consulting and in-depth Industrial / B2B market research engagements in India, the Middle East, South East Asia and Australia.

A graduate in Electronics and Communication Engineering, he has over 23 years of experience at Feedback and has been involved in engagements across verticals including Power and Oil & Gas, Electricals & Electronics, Environmental Engineering, Heavy & Light Engineering.

He has been involved in over 1000+ engagements involving opportunity assessment engagements, stakeholder engagements and scripting scope for client offerings & products. His area of expertise lies in Feasibility studies, Implementable Strategic Recommendations, Opportunity Assessment for New Business/ Expansion/ Tie-ups, Location Analysis (Plant Location, Distributor Presence, Appropriate Locations in a City), Competitive Intelligence, Diversification & Growth strategies for existing players, Market Assessment & Sizing Models.

Dev has considerable expertise in Power & Electricity, Renewable Energy and Lighting. He is part of the Expert Panel of Industry Associations such as ELCINA, IET, global RE News organisations such as GVEPinternational.org. Further, Dev has written several white papers on various matters related to Energy.

Devendranath was also responsible for setting up and overseeing the Quality and Training function at Feedback in his previous role as Head of Quality.