Mr Babu Babel serves as Joint Managing Director, Secure Meters Ltd. He is a part of the founding team of Secure Meters and has helped the country adopt electronic metering and improve revenue realization. He helped an Indian brand’s growth in International markets. Babu worked in UK as MD of PRI for 12 years. He helped the company win Queen’s award for exports.
As the head of the Energy team, Mr Babel was instrumental in identifying and opening new markets, such as Malaysia and Australia. Building a team is his forte and he continues to do this in his role as JMD of Secure. Mr Babel has built an effective marketing and sales team. He has helped develop a market for several high value added products and solutions. In the late 90’s and early 2000’s he was MD of Secure Meters (UK).
Babu has traveled to 48 countries on business and interacts with utilities around the world. He has helped in launching Indian products in competitive global market and has earned a good reputation for Indian brands. Babu has also helped Indian utilities adopt high quality and reliability products and help, improve revenue management systems. In the past Babu worked for Larsen & Toubro and Hindalco.